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Successfully Selling Commercial Solar and Batteries

October 21, 2024

Register for our FREE online webinar course

We've condensed decades of industry experience into four 1 hour training sessions that will transform the way you sell C&I solar and batteries to financial decision makers.


We call it the Feasibility First Method. It's the most successful strategy we've seen, and it underpins everything we develop here at Orkestra.

The Masterclass has been specifically developed for businesses selling commercial solar and battery projects, solar business owners, sales teams, engineers, energy analysts and consultants.

Companies who successfully adopt the Feasibility First Method will:

  • Increase conversion rates in the C&I segment
  • Reduce customer acquisition costs and time-to-close
  • Increase your revenue / gross margin per deal
  • Improve your sales + engineering team productivity
  • Expand your service offering beyond solar

BONUS Free access to the Feasibility First Toolbox: a range of supporting resources to help your business achieve C&I sales success.

Sales Masterclass: Successfully Selling C&I Solar and Batteries

Access the free online course

Find out more

What outcomes can you expect?

  • Gain a thorough understanding of how to design solutions to match customer needs and commercial drivers
  • Gain a thorough understanding of the concept of the ‘Feasibility First Method’ - why it is important when selling to financial decision makers and how Orkestra can support this
  • Strategies for implementing the Feasibility First Method into your sales process and team, including receiving sales tools and templates for the crucial initial engagement with business customers
  • Understand common investment terms used by financial decision makers, what they mean and how to speak to them.
  • Learn the play books for tackling common customer objections to investments in solar and batteries

About Orkestra

Orkestra is Australia’s leading feasibility and sales software for commercial and industrial new energy projects. Orkestra’s customers include GEM Energy, RACV Solar, Origin Energy and other leaders in the C&I solar and battery market.



The Masterclass is delivered by Orkestra Co-CEO and Co-Founder James Allston. Before Orkestra, James sold new energy projects to CEOs and CFOs for nearly 6 years under the guise of his management consultancy New Energy Ventures. It’s from this experience that James developed a deep understanding of what cuts through to financial decision makers and how commercial & industrial businesses who are buying new energy solutions want to be sold to.



The course is co-hosted by Chris Cooper - Co-CEO and Co-Founder of Orkestra, Tyler Jackman - Head of Sales, Tim Johnson - Enterprise Success Lead and Georgina Hale - Head of Customer Success, all who have extensive experience selling energy solutions.

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