Solarwatt has been developing customised energy solutions for the commercial sector for many years. With its entry into the market for commercial battery storage, the company has strategically rounded out its portfolio and is now able to offer complete large-scale solar projects with storage solutions from a single source.

Jan Loeper, Head of Commercial Sales, leads a specialised commercial team that - for now -  delivers approximately 60 commercial solar projects annually, with around 30% offered with battery storage integration and 10-20% completion rate, and growing.

The market for commercial battery storage is experiencing strong growth. An increasing number of companies are investing in solar systems with battery storage to massively reduce energy costs. Dynamic electricity tariffs enable additional savings of several thousand euros per year.

Solarwatt and especially Jan Loeper's commercial sales team encountered critical challenges in the market for commercial battery storage:
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Complex Analysis Requirements – Planning requires load profile analysis, calculation of optimal system sizes, and simulation of key metrics such as return on equity and payback period.
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Inefficient Processes – Conventional planning software combined with manual Excel calculations led to time-consuming workflows and ambiguities in battery sizing.
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Lack of Transparency – There was a lack of clear feasibility presentation that empowered customers to make informed investment decisions.
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The first contact with Orkestra came via Martin Grothkopp (Sales Manager Direct Sales Commercial), followed by personal meetings at Intersolar. During live demonstrations at the trade show, the Orkestra team showed Solarwatt the platform's capabilities and the key advantages. For Jan and his team the following factors made the difference:
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Comprehensive Economic Feasibility Analysis – Orkestra calculates all options and identifies the solution with the greatest value including load profiles, optimal sizing, return on equity, degree of independence, and payback period.
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Transparent Value Presentation – The analyses clearly demonstrate which solution offers the greatest economic value based on concrete data and make informed decisions.
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Economic Comparison of Multiple Variants – Different project scenarios can be economically compared—with or without battery, different sizing options, various financing models. The economic feasibility analysis clearly shows for each variant which solution offers the greatest value.
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The ability to transparently present economic value distinguishes Solarwatt from competitors.

We are now able to enter data into Orkestra together with the customer. Customers see in real-time how their consumption data flows into the economic feasibility analysis and which solution offers the greatest value for their business, says Jan Loeper.

He and his team at Solarwatt realized that there are three critical moments when the real feasibility becomes transparent for customers - the “click”:
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Data Collection – When customers experience how their real data forms the foundation of the economic feasibility analysis.
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Joint Analysis – When he and his team explain which solution offers the greatest economic value for their customer, comparing the different solutions next to each other to make it easier to identify the optimal variant.
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The Report Link – When customers receive the link to the interactive report after the consultation to independently review the economic feasibility analysis. 
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"Our customers really like the links to their personalised landing pages," says Solarwatt's Head of Commercial Sales. "Not a PDF, but an individual landing page with mouse-over functionality and many details - this excites our customers."
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These three moments strengthen trust in the investment decision considerably, says Jan. The sales team compares multiple project variants during customer consultations, allowing customers to assess economic differences between system sizes based on concrete figures. The economic value of battery storage becomes comprehensible through well-founded analyses, and financing scenarios can be transparently compared regarding their value.

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Solarwatt and its talented commercial sales team is optimally positioned for the rapidly growing market. The combination of their technical expertise, complete solutions from a single source, and the ability to transparently present feasibility creates a clear competitive advantage.

The ability to transparently demonstrate complex economic relationships with Orkestra and the final project design in 3D is increasingly becoming a decisive differentiator in the market.

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"Orkestra's economic feasibility analyses have enabled us to transparently present the concrete value of our solutions for each customer's business. We can economically compare different variants and clearly demonstrate which solution delivers the greatest economic benefit." – Solarwatt Commercial Sales Team

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