Presentation

How to sell C&I storage to CFOs

Understand what it takes to convince financial decisions makers of investment in your C&I solar & battery projects.

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Watch the masterclass recordings

Duration:

20 min.

The biggest blocker to closing C&I battery deals isn’t the technology — it’s the business case. Most proposals lead with technical specs, but CFOs want to see payback periods, risk-adjusted returns, and a clear financial story.

‍In this session, Kilian Giczey shows how installers and energy service companies can reframe battery proposals around the metrics that matter to financially driven decision-makers. You’ll learn how to model and present energy storage investments in a way that builds confidence in the numbers, shortens the sales cycle, and gets projects over the line.

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Register now to watch the full presentation, recorded live at Solar & Storage Live, Birmingham 2026.

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AUTHORS and editors

Presenter

Presenter

Presenter

Author

Kilian Giczey
Lead Energy Analyst